Caitlyn K Photography - Logo & Branding
I absolutely adore this new branding for Caitlyn K Photography, and I'm so excited to share it with you today! We took a little longer to get to the finished product on this one, as took a slightly different direction part way through the process. But it was definitely all worth it now that its all come together.
Caitlyn is a photographer based in Salem, Oregon, with a beautiful light and airy style (and a lovely personality to match!)
She'd fallen out of love with her previous logo as she felt it didn't feel like her, or represent her business effectively. So as always, we started off with a in-depth brand questionnaire and I got to know more about her and the story behind her business.
Caitlyn wanted her brand to be "classic, feminine and fresh" and loves muted blues, greens and greys, so I combined all of those elements together with some of her beautiful photography (top left, bottom right) to create her mood board.
Next up was the logo sketches. I came up with quite a few ideas for this one, using the hand-drawn script style of font that Caitlyn wanted, and incorporating her lovely tagline "genuine, dreamy, beautiful". From there, we chose two favourites to take in to Illustrator and developed further, and I presented Caitlyn with 3 concepts to choose from (I made two variations of one of her favourites)
It was at this stage that we took a slightly different direction with the project. Caitlyn loved the fonts and layouts of all 3 concepts, but wasn't feeling a connection with the pattern/symbol element. She decided she wanted something more "rustic" to represent her and her story, and liked the idea of florals. So I put together an updated mood board to represent the new direction of the project.
Caitlyn loved the new feel of the mood board and we discussed some ideas for her logo, settling on one of her favourite flowers, a daisy. I went back to the sketchbook, worked on some illustrations, and combined them with the fonts from the original concepts, to create her new logo.
The new concept immediately felt right for Caitlyn and we moved straight on to the secondary logo, submark, graphics and patterns. I also designed her new business cards and a series of graphics for her Instagram highlights (which were really fun to make!)
I love looking back at the journey of a design process, and seeing how its developed along the way. We definitely made the right decision on this one and its all come together beautifully on Caitlyn's website: caitlynkautz.com
Caitlyn had some really lovely things to say in her feedback questionnaire, and I'm so pleased she enjoyed the process as much as I did!
"I absolutely loved working with Emma! She made the process so simple and easy! She listened to everything I wanted my brand to be and really did an amazing job at pulling my interests and personality into a brand. I now have a business with beautiful branding and it's all thanks to Emma! "
Interested in booking your own logo & branding project?