The Greenhouse Cakerie - Logo & Branding
Its time for a new branding reveal today, as well as the launch of on my client’s exciting new business: The Greenhouse Cakerie. We’ve been working on this since April this year, so I’m so excited to finally be ready to share everything with you.
When Laura first got in touch, she was in the early stages of planning her new wedding cake business. She had some ideas for the style of cakes she’d be planning to create, so we used those themes as a starting point for the branding project. The themes of green foliage combined with geometric shapes and patterns conjured up images of greenhouses and terrariums (which also inspired the business name). Once the mood board was put together, I had a pretty clear idea in my mind for the logo itself, so I got to work on a concept right away.
We made a few tweaks to the lettering styles form my initial idea, but overall Laura loved the concept and we moved on to create the other elements of her branding. This included a secondary logo, submark, illustrative graphics and a business card design. I also created some round stickers for Laura’s sample boxes (which she had her main logo foiled on top), a large scale banner for a wedding fair she was attending, and some leaflets to hand out to boutiques and wedding venues (all of which I’ should have pictures of soon!)
Meanwhile, Laura started putting together all the info she wanted to include on her website, and I created a mock-up of the menu page. Laura offers a huge range of cake & filling flavours, so we wanted to menu to be the main element of the website, so I designed the rest of the pages around it. There’s a simple home page which is designed to act as the front cover of a menu, and the “inner” pages have a long, narrow layout as they would if they were printed out.
Laura’s fantastic new business officially opens today! Please go take a look at her website and the gallery of her beautiful cake designs. Working on this one has been so much fun (despite how hungry working on that menu made me!) and I know The Greenhouse Cakerie is going to be a huge success!
Thank you so much for working with me Laura, its been so much fun and I wish you all the best!