The Scottish Countryman - Logo & Branding
Happy hump day! Today is my first branding reveal of 2019, and its for Debbie & Steve at The Scottish Countryman. Based in Fife, Scotland, this lovely couple offer archery & falconry experiences, and are hoping to expand to all things countryside, adding weekend retreats and education to their services.
This business is all about the outdoors, nature, and all things Scottish, and it was clear from the start of this project that there were several key elements to include in their branding. As always, we got started with a questionnaire, which Debbie did a fantastic job of filling in, giving me a thorough explanation of all areas of their business, and the things that are important to them. A few key things were:
- Feathers: representing falconry, fly-fishing (feathers make up traditional tied flies), archery (feathers were the original 'fletching' of the arrow to make it fly), and shooting (in olden days, feathers were used to clean out the barrel of the gun).
- Tweed: representing the Scottish location and theme of the business, as well as its description of “rough and rustic but soft, open and warm”, which is reflected in Steve’s personality. They also previously had a dog called Tweed, so there was an added personal connection with that one too.
- Trees, Arrows and Antlers: all to further represent the theme of their business and what they have to offer.
With so much wonderful visual references to use, creating the mood board for this one was a really fun task, and its one of my favourite creations so far:
The mood board was a hit right away, and I got to work on some sketches and illustrations to show my ideas for their primary logo. I played around with a few ways of combining the various elements we had discussed (minus the tweed, as I intended to use that later on within the graphics & pattern elements of the branding), and the favourite was the little forest illustration, made up of trees, arrows and feathers (with a few changes to make the arrow fletchings more realistic)
Once we had settled on the main element of the primary logo, I worked on bringing in the text, colour palette and other elements of the branding. I went for a slightly rough, serif font, paired with nut browns and forest greens for the colour palette, all adding the rustic, “outdoorsy” feel of the brand.
Another highlight of this project was creating the tweed style pattern. It took a few attempts to get it just right, and there were a couple of colour adjustments along the way, but I love how its turned out and it brings all of the elements of the branding together perfectly.
Finally, I created a business card design, with the primary logo on one side, and a few contact details on the other, in contrasting colours from the brand palette.
I had so much fun working on this project, and I’m so excited to see what the future holds for The Scottish Countryman! Debbie & Steve have some big plans for the business, and I know they’re going to do an excellent job with it all!
Thanks so much for working with me both of you!