Wild Freedom - Logo & Branding
Hello! Happy Friday to you all. Can someone explain how its February already??
I have a new branding reveal to show you today!
Revyn was originally one of my very first clients, when I designed her new branding for her floristry business, Ivory Bell Floral. She’s now in the process of starting a new podcast, Wild Freedom, and reached out to me to create some new branding for it.
We had a chat about her ideas for the branding for Wild Freedom and decided to base it off of the original designs for Ivory Bell, to keep some consistency across her whole brand and business. So the process for this one was a little different, as I dived straight in to creating some concepts for her.
The podcast will be all about Revyn’s faith journey, being single & dating, and following your passions. I felt it was important to include some symbols for these themes in the branding, and also wanted it to reflect her main passion: floristry. So I researched the meaning behind several plants and flowers, and discovered these three which covered the main themes of what Wild Freedom is going to be about:
Delphinium: Fun, Big-Hearted
Bachelor Button: "The blessedness of being single"
Flowering Reeds: "Confide in heaven"
I used the same font choices and general layouts/style from the Ivory Bell Floral branding, but updated the colour palette to give its own identity too. This is the full brand identity that I created (i’m particularly fond of the pink wild flower pattern!)
Revyn’s business has grown so much since we first met, and I’m so excited to see where she takes it next! Keep an eye out for her podcast hopefully launching later this month, and follow along with her beautiful floristry at ivorybellfloral.com
Thanks so much Revyn!