THE DESIGN PROCESS
Its all about you
I love getting to know my clients and the stories behind their businesses, and include meaningful elements in all of my designs. The process starts off with an in-depth questionnaire all about you, your passions, ideas and interests. We'll delve in to the history of your business and what got you started in the first place, and use that to inspire the concept for your new branding. We'll also talk about your ideal client, who they are, and what you want them to feel when they see your brand, as well as who your competitors might be and how we can make sure you stand out from the crowd.
Once we've discussed everything together and established a direction for your new branding, I'll create a mood board of the colours, style and feel we are going for. Once we’re both happy with the mood board, I’ll go ahead and put together a concept for your branding. This will include your primary and secondary logos, submarks, colours, fonts and graphics/patterns. We’ll go through up to 2 rounds of revisions and then create your business cards to compliment your new branding.
At the end of the project, once you're happy with everything, you'll receive all the necessary files in a selection of sizes and formats (and if you need any others at a later date, you can always get in touch!)
I'll also put together your very own Brand Style Guide, outlining how to use your new brand identity. This covers everything from what fonts to use where, what size to display your logo, and how to use your new colour palette.
From start to finish, the whole process is centered around you and your story. With my creative input as your designer, together we'll create a brand that you can be proud of.
All branding & website projects will follow a simple timeline to keep us both on track:
In advance - Brand Questionnaire
Week 1 - Initial discussions, Mood board, Brand Strategy
Week 2 - Branding Concept
Week 3 - Adjustments, Business Cards
Week 4 - Final File & Brand Style Guide Delivery
(If applicable) Weeks 5 to 8 - Website Design
Ready to chat?